Scaling Insights14 Articles

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News

We Sent a Client Our Mistakes in a Spreadsheet. They Asked to Invest More.

A client asked us straight up if they could trust us with their money. We didn't send a deck. We sent every number — wins and mistakes included.

Jul 1, 2026 · 3 min read6.4k

Scaling Insights

We Lost a Client in Month 2. Here's What It Cost Us — And What It Built.

The ads were clean. The creatives were being tested. The numbers were moving. We lost them anyway — because we never asked the questions that actually matter before starting.

Jul 4, 2026 · 3 min read2.5k

Guides

We Told a Client to Spend Less. They Thought We Were Joking.

They wanted to 3x their budget overnight. Two good months, high energy, real momentum. We told them to wait. Here's why — and what happened when they did.

Jul 7, 2026 · 3 min read2.8k

News

We Ran 20+ Ads Over 3 Months. Then Told the Client to Pause Everything.

Clicks were coming. Conversions weren't. We kept optimising for three months before we sat down and said it out loud — this isn't a Meta problem.

Jul 22, 2026 · 4 min read3.5k

Most popular

Arlox Didn't Show Results in Month 1 - And Why That's Actually a Good Sign

30% of brands we work with don't see big numbers in month 1. Here's exactly why - and what we do about it.

Jun 24, 2026 · 3 min read8.6k

Guides

We Overbilled a Client. We Caught It Ourselves. Here's What We Did.

They didn't notice. We did. We brought it up ourselves, issued a partial refund before they asked, and built a system so it never happens quietly again.

Jul 4, 2026 · 3 min read7.3k

Scaling Insights

A Client Told Us to Copy Their Competitor's Ads. We Said No.

"Just do what they're doing. Their ads are literally everywhere." We understood the instinct. We still said no. Here's what we did instead — and what the numbers looked like after.

Jul 23, 2026 · 3 min read3.7k

Scaling Insights

She Lost 38% Sales in Month 1 With Arlox.

Sales dropped 38% in her first month with us. Month 3 she beat her best-ever month by ₹9 lakhs. Here's what actually happened in between.

Jun 25, 2026 · 3 min read8.0k

Scaling Insights

A Client Said Our Ads Looked Cheap.

A fashion founder wanted to replace our lowest cost-per-purchase creatives because they looked cheap. We didn't cave. We walked her through the numbers instead.

Jul 10, 2026 · 3 min read5.9k

Most popular

We Delivered Their Best Month Ever. They Fired Us the Next Month.

Best ROAS they'd ever seen. CAC at an all-time low. Revenue up. Then — "we think we can handle this internally now." Two months later they were back.

Jul 22, 2026 · 3 min read6.2k

Guides

A Client Wanted to Go All In on Rakhi Ads. We Told Them to Spend Less.

Three weeks before Rakhi, a founder wanted to 3x budget. We could see CTR dropping week on week and 4 creatives in the pipeline. We said wait. Here's what happened.

Jul 24, 2026 · 3 min read5.4k

Scaling Insights

We Got a 1 Star Review. Here's the Full Picture.

A client left 6 weeks in and posted that we overpromised and underdelivered. We had every recommendation documented. We still chose not to post it publicly. Here's what we took from it instead.

Jul 23, 2026 · 3 min read1.9k

Most popular

A Client Asked If We Could Guarantee ROAS. We Said No.

"Can you guarantee 3x ROAS by month 3?" No. And any agency that says yes is either lying or planning to massage the attribution later. Here's what we said instead — and why she signed with us anyway.

Jul 23, 2026 · 3 min read6.0k

Scaling Insights

Your Product Has a Technical Story. Lead With the Angle, Not the Specs.

When your product has a tech angle, the instinct is to lead with specs. That instinct tanks Hook Rate at 3 seconds. Lead with the outcome or the identity. Let the mechanism do its job in the background.

Jul 24, 2026 · 1 min read6.8k