A ₹500 AOV is not ready for Meta. We say so before you spend.
You have the product. The brand. The momentum.
And a ₹500 Average Order Value.
At that AOV, Meta ads will not make you money. Cost per purchase in D2C fashion right now runs between ₹300 and ₹600. That range eats your margin before you reach profit. You are not selling enough per order to cover what it costs to acquire the customer.
Another agency will tell you it is fine. They are wrong.
The math is simple. If your AOV is ₹500 and your cost per purchase lands between ₹300 and ₹600, you are breaking even or losing money on every order. A high MER kills the margin. Scaling spend just scales the loss.
Do one of three things before you touch paid. Increase the product price. Build bundles to raise AOV. Or focus on a hero product with better margins.
Take the time. Restructure the lineup. Come back when the AOV holds above ₹1,000. Then start properly.
Two months of patience saves you from burning budget on a model that cannot work yet.
An agency willing to lose the deal to tell you the truth is the agency working in your interest.
If you are a D2C fashion brand evaluating Meta ads and want to know if your economics are ready — arlox.io/contact. We will tell you before you spend a rupee.
- Arlox.io | Best Brand Scaling Agency for D2C Fashion