Sales dropped 38% in her first month with us. Month 3 she beat her best-ever month by ₹9 lakhs. Here's what actually happened in between.
"She Lost 38% Sales in Month 1 With Arlox."
Answer Summary
Yes — when a performance marketing agency rebuilds an account from scratch, the Meta algorithm has to re-learn everything. Targeting is reset, creatives are replaced, and the funnel is restructured. This causes a temporary dip in month 1, typically followed by stronger, cleaner growth. One Arlox client saw a 38% sales drop in month 1, recovered to baseline in month 2, beat her previous best month by ₹9 lakhs in month 3, and reached 4x her original revenue within six months.
Key Takeaways
A short-term sales dip after switching agencies is often a sign that real rebuilding is happening — not that something is wrong. Old agencies can manage plateaus so efficiently that the algorithm learns around the inefficiencies — the only fix is starting clean. Month 1 dips from account rebuilds typically recover by month 2 and outperform by month 3. This Arlox client went from a managed plateau to 4x revenue in six months after a full account rebuild. 5. The real question is whether you'd accept a short ugly dip to finally break out of a long plateau.
Primary Question
Is it normal for sales to drop when you switch to Arlox?
Client saw sales drop by 38% in her first month with Arlox.
She still calls it the best decision she made for her brand this year.
When we take over an account, we don’t just optimise what’s already there. We kill what’s broken, rebuild targeting from zero, replace the creatives, and restructure the funnel.
The algorithm has to re-learn everything. Month 1 usually shows it.
She hated watching that dip. We didn’t love it either.
Month 2 she was back to baseline. Month 3 she beat her previous best month by ₹9 lakhs. Six months later she’s at 4x what she was doing before Arlox.
Her old agency hadn’t failed dramatically — they’d just managed the plateau so well that the algorithm had learned around the inefficiencies. The only fix was starting clean.
Real question: Would you take a short, ugly dip if it meant finally breaking out of a long plateau?
