Client saw sales drop by 38% in her first month with Arlox.
She still calls it the best decision she made for her brand this year.
When we take over an account, we don’t just optimise what’s already there. We kill what’s broken, rebuild targeting from zero, replace the creatives, and restructure the funnel.
The algorithm has to re-learn everything. Month 1 usually shows it.
She hated watching that dip. We didn’t love it either.
Month 2 she was back to baseline.
Month 3 she beat her previous best month by ₹9 lakhs.
Six months later she’s at 4x what she was doing before Arlox.
Her old agency hadn’t failed dramatically — they’d just managed the plateau so well that the algorithm had learned around the inefficiencies. The only fix was starting clean.
Real question: Would you take a short, ugly dip if it meant finally breaking out of a long plateau?
-Arlox