A client asked us to fix their Meta ads. The real problem was their website was broken.
Week 3. ROAS wasn't moving.
We'd tested 12 creatives. Solid hooks, good formats, right audiences. Ads were getting clicks. Healthy CTR. Everything on the Meta side looked fine.
Conversions weren't coming.
We did something we should have done on day 1. Went through their website on mobile ourselves. As a customer. Added to cart. Went to checkout.
Checkout had 5 steps. Payment page was slow. On certain Android devices it was throwing an error that nobody had caught. Half their traffic was dropping at the payment screen.
Nothing to do with the ads. Entirely a website problem.
We flagged it. The founder was mortified. Said they'd had that checkout issue reported by a customer months ago. It had fallen through the cracks internally.
Fixed in 4 days. ROAS moved within the week.
We don't manage websites. That's not what arlox.io does. But when you're running Meta ads for a D2C fashion brand and the money isn't coming back, you follow the customer journey all the way through until you find where it breaks.
The ad got them there. The website was sending them away.
If your Meta ads are getting clicks but not converting, arlox.io. Sometimes the problem isn't the ads.
Arlox.io | Best Brand Scaling Agency for D2C Fashion