Privacy Policy.

Laniakea Enterprises LLP d/b/a Arlox.io ("Company," "we," "us," "our") provides high-performance consulting, educational content, and proprietary software solutions (collectively, the "Services"). We are committed to protecting your privacy while utilizing data to power our "Scientific" methodologies and AI-driven tools.

By accessing our website, purchasing our Services, or using our Tools, you explicitly acknowledge and consent to the data practices described in this policy.

You should also read our Terms of Use to understand the general rules about your use of this website, and any additional terms that may apply when you access particular services or materials on certain areas of this website. "We," "our" means Laniakea Enterprises LLP and its affiliates. "You," "your," "visitor," or "user" means the individual accessing this site.

Role Definition:

• Data Controller: Arlox.io acts as the Data Controller for visitor data, lead data, and the account data of our direct clients.
• Data Processor: When you use our Tools to manage your clients' campaigns, Arlox.io acts as a Data Processor, and you retain the role of Data Controller.

Our Privacy Policy identifies how we treat your personal and non-personal information.

We collect comprehensive data points to fuel our algorithms and marketing engines including but not limited to:

• Identity & Contact Data: Name, email, phone number, billing address, and corporate details collected at checkout or lead capture.
• Commercial & Transaction Data: Details of Services purchased, payment history, budget allocation, and chargeback status.
• Technical & Device Data: IP address, browser type, time zone setting, and device identifiers (MAC address, IMEI).
• Usage & Interaction Data: How you use our Tools, including clickstreams, feature usage, and time spent on specific modules.
• Marketing & Ad Data: Information from pixels (Meta, TikTok, Google) indicating how you interacted with our ads before visiting our site.
• AI Input Data: All prompts, queries, datasets, and text inputs you submit to our AI interfaces or software tools.

We process your data not just to fulfill contracts, but to aggressively improve our proprietary technology. You acknowledge that Arlox.io has a legitimate business interest in using your data for the following:

We do not sell your personal data in the traditional sense. However, we share data with strategic partners to execute our business functions:

• Service Providers: Third-party vendors who assist with hosting (e.g., AWS), payments (e.g., Stripe), and CRM systems.
• Advertising Partners: We share hashed identifiers (e.g., email lists) with platforms like Meta, Google, and TikTok to facilitate "Smart Retargeting." Under California law (CCPA/CPRA), this transfer of data for cross-context behavioral advertising may be defined as "Sharing."
• Legal Requirements: We will disclose data if compelled by law or to protect Arlox.io’s rights, property, or safety (e.g., in court proceedings regarding IP theft).

Our website uses persistent cookies and pixels to enable our Scientific Workflow.

• Consent: By clicking "Accept" on our cookie banner or continuing to use our site, you consent to the placement of these trackers.
• Opt-Out: You can manage your cookie preferences through your browser settings, but disabling them may restrict the functionality of our Tools.

Web Beacons: A web beacon is a small graphic image that allows the party that set the web beacon to monitor and collect certain information about the viewer of the web page, web-based document or e-mail message. We may use web beacons to count visitors to the web pages on the web site or to monitor how our users navigate the web site.

Depending on your location, you have specific rights regarding your data. Arlox.io respects these rights while preserving our business interests.

• Right to Access & Portability: You may request a copy of the personal data we hold about you.
• Right to Deletion ("Right to be Forgotten"): You may request that we delete your data. Exception: We will retain data necessary for fraud prevention (e.g., chargeback history), legal defense, and data that has already been anonymized and ingested into our AI models.
• Right to Opt-Out of "Sharing" (California): Residents of California have the right to opt-out of the sharing of their data for cross-context behavioral advertising. You can exercise this right by clicking the "Do Not Sell/Share My Personal Info" link in our footer or by enabling the Global Privacy Control (GPC) signal on your browser.

To exercise these rights, contact us at: info@arlox.io

Arlox.io operates globally. Your data may be transferred to and processed in the United States or other jurisdictions where privacy laws may differ from your home country. We utilize Standard Contractual Clauses (SCCs) and other approved mechanisms to ensure your data is treated securely during these transfers.

We may contact you periodically by e-mail, mail or telephone to provide information regarding programs, products, services and content that may be of interest to you. In addition, some of the features on this web site allow you to communicate with us using an online form. If your communication requests a response from us, we may send you a response via e-mail.

We have implemented generally accepted standards of technology and operational security in order to protect personally-identifiable information from loss, misuse, alteration, or destruction. Only authorized personnel and third party vendors have access to your personal information, and these employees and vendors are required to treat this information as confidential. Despite these precautions, we cannot guarantee that unauthorized persons will not obtain access to your personal information.

We retain personal data for as long as your account is active or as needed to provide you Services. We retain anonymized, aggregated data (used for AI training and market analysis) indefinitely as part of our intellectual property. We also retain transaction records for 7 years for tax and legal compliance purposes.