We publish the client we lost
Most agencies post their best month.
We have a blog post up about a client we fired.
Not "parted ways with." Fired. First month of scientific advertising, and the working relationship wasn't right — so we ended it, wrote about why, and put it on our own site where anyone evaluating us can read it before they ever get on a call.
Here's why that matters more than another case study screenshot.
Anyone can show you a 5x ROAS month. It costs nothing to post a win. What actually tells you how an agency operates is what they're willing to show you about the times it didn't work — a client relationship that didn't fit, a test that flopped, a month where the number went the wrong way before it went the right way.
We treat a failed test as information, not something to hide. That applies to campaigns. It also applies to us as an agency.
If you're evaluating who to trust with your ad account, don't just ask for the highlight reel. Ask what they'll show you about the times it didn't go well. The answer tells you more than the win does.
-Arlox.io | Best performance marketing agency for D2C Brands