Scientific market intelligence that turns guesswork into mathematical certainty. We extract what customers actually want—not what surveys claim they want—through forensic behavioral research.
90-minute deep-dive. Zero obligation. See what we'd uncover.
"I waste 5 hours every Sunday..."
Segment A: 42%
Pain: Time Poverty
ROAS: 5.8x
The standard agency playbook: 'Launch fast, test everything, optimize later.' Sounds efficient. Costs you 6-12 months and $50K-$200K discovering what you could have known in Week 1.
Agency builds ICA from founder's assumptions
Copy uses industry jargon, not customer language
$5K-$20K initial budget deployed
1.2% CTR, $85 CPA (need: $35)
Test 40 variations hoping one works
6 months later: 'Market isn't ready'
The standard agency intake:
MISSING:
“Talking to actual humans who already tried to solve this problem.”
"You can't optimize your way out of a positioning problem. If you're talking to the wrong segment with the wrong promise, no amount of A/B testing will save you."
You’ve been told that real research means months of manual work. But the constraint was never ‘effort’—it was economic feasibility. AI removes the barrier that made thinking at this depth impossibly expensive.
“AI didn’t change what good research is. It changed who can afford to do it properly.”
The Mechanical Work
The Strategic Work
The Unlocked Capability
Seven-Phase Forensic Research System That Extracts Mathematical Certainty From Market Chaos
Customer Avatar Hypothesis + Competitive Matrix
Deliverable: Customer Avatar Hypothesis Document
15-20 behavioral interviews per segment. No pitching. Pure listening.
Deliverable: Voice-of-Customer Database (direct quotes, emotional language, repeated phrases)
AI-assisted analysis, pain point clustering (Ask Method), prioritized segment matrix.
Deliverable: Customer Intelligence Profile (3-5 detailed segment personas with acquisition cost estimates)
Google Trends (5-year), search volume, adoption lifecycle mapping.
Deliverable: 12-Month Market Timing Calendar + Demand Trajectory Report
Hormozi Value Equation scoring. Offer stack redesign. Price strategy matrix.
Deliverable: Offer Optimization Report (3 tested offer variations + pricing recommendations)
Grand Slam Market Report compilation. Campaign roadmap. Creative briefs.
Deliverable: Grand Slam Market Intelligence Report
Deliverable: Creative Briefs
Deliverable: 90-Day Execution Roadmap
The Handoff:
One methodology bets $50K that the founder's assumptions are right.
One spends $3K-$5K to know before betting $50K.
Which sounds like science?
You're choosing between two philosophies: 'Launch and Learn' vs. 'Know Before You Go.'
Transparency: If you have unlimited budget and love testing, you don't need us. If you have one shot to get it right, you do.
Most agencies operate in the 'fast but blind' quadrant. Traditional research firms operate in the 'certain but prohibitively slow' quadrant. The Arloxian Protocol occupies the Pareto frontier: 80% of the certainty in 20% of the time.
You're not choosing 'best.' You're choosing which risk you're willing to take:
→ Risk of slow intelligence gathering (opportunity cost)
→ Risk of fast but uninformed execution (wasted ad spend)
We optimized for the middle: Fast enough to matter. Certain enough to bet on.
Not in research fees. In wasted ad spend targeting the wrong people with the wrong message.
If you're running ads without validated messaging:
Meanwhile, Arloxian Research Cost:
$4,500
One-time, front-loaded intelligence
Brands often wait for the “right moment” before committing to their campaign — and just like the game of musical chairs, they miss the only opportunity they have.
Competitive Position:
2-month head start on competitors.
$200K revenue. Stuck at $20K/mo spend. Positioning: "Sustainable fashion for conscious consumers."
Before Arloxian Research
After Research-Driven Repositioning
BY ROB FITZPATRICK
The gold standard for customer interview methodology. Core principle: ask about past behavior, not future intentions. People lie about what they'll do — they tell the truth about what they've done.
BY RYAN LEVESQUE
Survey-based segmentation framework used by 8-figure brands. Instead of guessing customer segments. Let customers self-identify by their primary pain point. The Deep Dive Survey reveals which “bucket” each customer falls into for hyper-personalized messaging.
BY ALEX HORMOZI
Mathematical framework for offer design:
Value = (Dream Outcome × Likelihood) / (Time Delay × Effort)
Maximize numerator (bigger promise + more proof). Minimize denominator (faster results + less work)
We‘ve done this 50+ times. These are the questions you're not asking out loud.
Two-week intelligence sprint. One comprehensive report. Zero more wondering if you're targeting the right people.
Average client saves $20K–$30K in wasted ad spend by knowing their positioning before launch.