Akio Morita
Sony Co-Founder • Made in Japan
After World War II, which devastated not only Japanese cities with nuclear weapons, but also completely shattered the spirit and national pride of Japanese people.
Japan‘s image on the world stage was that of making cheap imitations of global products at that time.
Akio Morita‘s Vision
Sony Co-Founder
Sony co-founder Akio Morita set out to transform that perception of Japan and Japanese people. By committing to high standards, high-quality ways of making innovative products, he aimed to ensure his kids live in a world where Japan and Japanese people are known for the most premium standards—making Sony a symbol of excellence worldwide.
He successfully restored Japan‘s pride on the global stage and elevated "Made in Japan".
The Uncomfortable Baseline of
Global Expectation
We have worked with 1000+ international brands to understand what they see when they look at India.
What follows is not just a list of flaws, but the persistent, solidified perception that defines their reality.
Mapping the Global Stigma
At Arlox, we believe even the smallest tasks deserve grace, beauty, quality, and effectiveness
Our mission is to make India recognized worldwide for exacting standards.
Who We Are
Arlox stands at the forefront of redefining quality and customer satisfaction.
Our hallmark is aggressiveness in problem-solving, proactiveness in communication, and no-compromise standards that consistently surpass expectations.
We remain calm, joyful, organized, premium, and health-conscious—finishing tasks ahead of schedule. We emphasize clarity over chaos, focus over frenzy, straightforwardness and candor above all, and accountability over excuses.
Aggressive & Proactive
Aggressiveness in problem-solving. No-compromise standards that consistently surpass expectations.
Calm & Joyful
Never in a hurry but completely relaxed—finishing ahead of schedule. Health-conscious and organized.
Clarity Over Chaos
Focus over frenzy. Straightforwardness and candor above all. Accountability over excuses.
FUTURE VISION
We envision a world where Indian enterprises lead the charge in global innovation.
Rapidly overcoming stereotypes, fighting off resistance with persistence, and setting a new standard of disciplined excellence.
"From India" Now Signifies:
Why Go So Big?
Our inspiration comes from Laniakea, the colossal cosmic supercluster comprising over 100,000 galaxies and spanning 500 million light-years—an awe-inspiring testament to boundless growth and unstoppable expansion of the universe.
In that cosmic spirit, we unite people, ideas, and businesses under a gravitational pull of our disciplined excellence and a unique graceful way of doing even the smallest, most ordinary work.
We ignite world-class growth by embracing limitless positive identities, combining big dreams, advanced AI, and practical hardcore action.
Our Current Commitment
Our mission at Arlox is to reassure, affirm and empower fashion e-commerce brands to achieve unstoppable and sustainable growth.
By delivering premium experience, proactive solutions and finishing right work ahead of deadlines, we redefine what clients expect from Indian businesses—shifting the narrative from disorganized and cheap to disciplined, premium, and relentlessly focused on results.
Driven by the health and well-being of our team and a commitment to transparent communication, we forge enduring partnerships that thrive on mutual trust and transformative success.