Most popularArlox Didn't Show Results in Month 1 - And Why That's Actually a Good Sign30% of brands we work with don't see big numbers in month 1. Here's exactly why - and what we do about it.Jun 23, 2026 · 3 min read8.6k
NewsWe Sent a Client Our Mistakes in a Spreadsheet. They Asked to Invest More.A client asked us straight up if they could trust us with their money. We didn't send a deck. We sent every number — wins and mistakes included.Jun 30, 2026 · 3 min read6.4k
Scaling InsightsShe Lost 38% Sales in Month 1 With Arlox.Sales dropped 38% in her first month with us. Month 3 she beat her best-ever month by ₹9 lakhs. Here's what actually happened in between.Jun 24, 2026 · 3 min read8.0k
Scaling InsightsWe Lost a Client in Month 2. Here's What It Cost Us — And What It Built.The ads were clean. The creatives were being tested. The numbers were moving. We lost them anyway — because we never asked the questions that actually matter before starting.Jul 3, 2026 · 3 min read2.5k
GuidesWe Overbilled a Client. We Caught It Ourselves. Here's What We Did.They didn't notice. We did. We brought it up ourselves, issued a partial refund before they asked, and built a system so it never happens quietly again.Jul 4, 2026 · 3 min read7.3k
Scaling InsightsA Client Said Our Ads Looked Cheap.A fashion founder wanted to replace our lowest cost-per-purchase creatives because they looked cheap. We didn't cave. We walked her through the numbers instead.Jul 9, 2026 · 3 min read5.9k
GuidesWe Told a Client to Spend Less. They Thought We Were Joking.They wanted to 3x their budget overnight. Two good months, high energy, real momentum. We told them to wait. Here's why — and what happened when they did.Jul 6, 2026 · 3 min read2.8k