Question 1

How much ad spend is needed for a proper product test?

Accepted Answer

A valid product test requires $5K–$15K in ad spend over 3–4 weeks. The exact amount depends on your AOV and CPM. The goal is to generate enough purchase events to reach statistical significance — typically 30–50 purchases per variant . Stopping earlier means you're guessing, not concluding.

Question 2

How many customer interviews do you run?

Accepted Answer

We conduct a minimum of 12–15 interviews per sprint . This is the threshold for "thematic saturation" — the point where new interviews stop surfacing new patterns. In our experience, the most valuable insights almost always emerge between interviews 8 and 12. We don't stop short of that.

Question 3

We already have an agency managing Google. Why switch?

Accepted Answer

Ask yourself these 3 questions. If the answer is "No", they are maintaining you — not growing you. Is your MER consistently above 4.8x ? Are they producing 15–20 YouTube Shorts/week ? (If not, you're missing 30% of traffic.) Do you OWN the system (scripts/SOPs) if they leave? Our offer: Hire us as "Consultants" alongside them for 90 days. If we don't improve MER by 35%, fire us.

Question 4

What industries do you work with?

Accepted Answer

Our core expertise is D2C e-commerce — fashion, beauty, supplements, home goods, pet products, and consumer goods. We also work with select service businesses with a proven offer and $80K+/month in revenue. We do not work with every brand — we take on clients we are genuinely confident we can grow. If we can't, we'll tell you during the strategy call.

Question 5

How quickly will we see results from TikTok ads?

Accepted Answer

Two parallel tracks: Paid TikTok Ads: Meaningful ROAS data within 2–3 weeks. Revenue impact within 30–45 days. Organic TikTok: Takes 60–90 days to compound. Once it does, it becomes a free customer acquisition channel. We run both simultaneously — paid funds short-term revenue while organic builds the long-term moat.

Question 6

How many angles do you test at once?

Accepted Answer

We test 3–5 distinct angles simultaneously per sprint. Each angle gets its own creative, copy, and hook — controlled for everything else (audience, placement, bid strategy). Testing fewer than 3 gives you too little to compare. Testing more than 5 dilutes your budget below the statistical threshold needed for a valid conclusion.

Question 7

How do we communicate during the engagement?

Accepted Answer

All communication happens through a dedicated Slack channel . Standard cadence: Weekly Pulse Report (every Friday): Key metrics, wins, issues, next actions Monthly Deep Ledger Review: 60-minute session covering revenue attribution, strategic direction, and 30-day plan Ad-hoc Slack updates: Any significant changes (budget adjustments, creative swaps, algorithm shifts) communicated within 24 hours No monthly reports buried in your inbox. You always know where things stand.

Question 8

What do we actually get at the end of a research sprint?

Accepted Answer

You receive a complete Voice-of-Customer Intelligence Pack : Exact phrases mapped to each stage of the buyer journey Top 5 purchase trigger events (what made them finally buy) Top 5 silent objections (what almost stopped them) Competitive gap analysis — what competitors are saying vs. what customers actually want to hear A ready-to-execute Creative Brief your media buyers can use immediately

Question 9

We don't have time. This sounds like a lot of work.

Accepted Answer

Here's the actual time commitment: Months 1–2: 6–8 hrs/week — foundation setup, interviews, access. Months 7+: 2–3 hrs/week — system runs on autopilot via Scripts + SOPs. Reality Check: You're likely spending 15–20 hrs/week right now putting out fires ("Why did CAC spike?"). Arlox eliminates fires, giving you time back.

Question 10

What if the product fails the test?

Accepted Answer

Failure is the most valuable outcome of a test — if you interpret it correctly. When a product fails we give you: A funnel breakdown — exactly where in the journey customers dropped (ad → landing page → checkout) A root cause analysis — creative issue, offer issue, pricing issue, or product-market fit gap A decision framework — should you iterate and retest, pivot the offer, or park the product We'd rather give you a hard truth at $10K than watch you pour $100K into a broken funnel.

Question 11

What is your refund or guarantee policy?

Accepted Answer

We offer a 30-Day Proof Protocol across all services. If we don't hit the specific milestones committed to in your onboarding brief within 30 days, you can exit the engagement — no questions, no penalties. We don't hide behind contracts. If we're not delivering, you shouldn't be paying.

Question 12

What makes this "scientific"? Can't we just A/B test ourselves?

Accepted Answer

Standard A/B testing has three major flaws: It tests one variable at a time — extremely slow It rarely controls for confounding variables (audience overlap, time of day, bid competition) It calls winners before statistical significance — leading to false conclusions Our framework isolates creative as the single variable, runs angles in parallel, and only calls a winner when confidence is above 95%. That's the difference between a validated insight and an expensive guess.

Question 13

Can we pause or cancel the engagement?

Accepted Answer

Yes. After the initial 3-month commitment, engagements run month-to-month with 30 days written notice to pause or cancel. We do not lock you into long-term contracts after the initial term. If we are delivering, you will want to stay. If we are not, you should leave.

Question 14

Is TikTok going to get banned? Should we worry about platform risk?

Accepted Answer

Platform risk is real — and we plan for it from Day 1. Every piece of content we produce is: Repurposed for Instagram Reels , YouTube Shorts , and Meta Ads Stored in a content library you own Built on a creative system (scripts, SOPs, shot lists) that works on any platform We build the system , not just the channel. If TikTok disappears tomorrow, your content engine keeps running.

Question 15

Can we use this research for channels beyond ads?

Accepted Answer

Yes — and we strongly encourage it. The same intelligence applies directly to: Email sequences and SMS flows Landing page headline and body copy Product descriptions and packaging Customer onboarding and retention messaging Sales scripts and objection handling Brands that deploy the research across every touchpoint see compounding improvements — because every interaction now speaks the customer's exact language.

Question 16

What ROAS can we realistically expect on TikTok?

Accepted Answer

For e-commerce brands with a clear offer and proven product: Months 1–3: 2.5x–4x blended ROAS as creative is validated Months 4–6: 4x–6x as the winning hook is scaled Month 7+: Organic + Paid flywheel active — effective ROAS climbs above 6x These depend on your margins, AOV, and offer. We set a realistic projection during onboarding.

Question 17

What if Google's algorithm changes? Or my product category gets saturated?

Accepted Answer

Algorithm Protection: We rely on 7 traffic sources — Shopping, Search, YouTube, Lens, Discover, and more. If one update hits Search, the other 6 sustain you. Saturation: Currently only 8% of brands run the full Power Pack. 92% are stuck on Shopping. You have a 3–5 year head start. By the time they catch up, you'll have a library of 1,500+ Shorts and unbeatable Quality Scores.

Question 18

Do we need a large budget to run angle testing?

Accepted Answer

No. Our methodology is designed to generate valid signal on a lean budget. Typical spend per test cycle: $3K–$8K This is spread across 3–5 angles over 3–4 weeks The goal is signal — not profit — at this stage Think of it as buying information. A winning angle identified at $5K in test spend will return multiples when scaled to $50K/month.

Question 19

Do you work with brands outside of India?

Accepted Answer

Yes. Our team is distributed across Dubai, Bali, and India. We work with brands globally — the majority of our client base is in the US, UK, UAE, and Australia . All reporting, communication, and strategy sessions are conducted in English. Time zone alignment is factored into onboarding.

Question 20

Can you test multiple products at the same time?

Accepted Answer

We recommend one product per sprint for clean, actionable data. Concurrent tests create attribution noise — you can't confidently conclude whether the angle, the offer, or the product drove the result. Speed comes from making quality decisions faster — not from running more experiments simultaneously.

Question 21

Do you offer a one-time audit or project-based work?

Accepted Answer

Yes — for qualifying brands we offer a Forensic Audit as a standalone project. This includes: Full account audit (Meta, Google, or TikTok) MER baseline analysis Top 3 highest-leverage opportunities identified A 90-day prioritised action plan The audit fee is credited toward the first month of a retainer engagement if you choose to proceed.

Question 22

What makes TikTok Ads different from Meta Ads?

Accepted Answer

Three key structural differences: Creative is the targeting: On TikTok, the algorithm distributes your content to the right audience based on the video itself — not your audience settings. A bad creative will fail no matter how good your targeting is. Volume beats perfection: TikTok rewards brands that post consistently. 15 good Shorts beats 2 polished ones every time. Organic amplifies paid: A paid ad that gains organic traction gets cheaper distribution. Meta doesn't work this way. This is why most Meta-native agencies fail on TikTok. The playbook is fundamentally different.

Question 23

Who do you interview? Our existing customers or potential customers?

Accepted Answer

Both — with different purposes: Existing customers tell you why they stayed, what almost stopped them, and what they tell friends Recent churned customers tell you where the product or messaging failed Near-buyers who didn't convert tell you what your ad promised that the landing page didn't deliver Each group surfaces a different layer of the buyer psychology. We recruit across all three.

Question 24

How do I know you're not just over-promising?

Accepted Answer

The 30-Day Proof Protocol: Week 2: Feed optimization — image count goes from 2 → 12. Week 3: First 20 Shorts produced and launched. Week 4: MER trending +15–25% from baseline. If you don't see these results in 30 days, you can fire us — no questions asked.

Question 25

What metrics do you use to determine pass or fail?

Accepted Answer

We evaluate product tests against three primary metrics: Hook Rate: % of people who watch past 3 seconds — measures creative-audience fit CPP (Cost Per Purchase): Benchmarked against your target CAC based on LTV and margins MER (Marketing Efficiency Ratio): Total revenue ÷ total ad spend — the north star metric A product passes when CPP is within acceptable CAC range with statistical confidence above 90%. No eyeballing.

Question 26

What types of angles do you test?

Accepted Answer

We test across 6 core angle frameworks: Problem-Agitate-Solve: Lead with pain, intensify it, then resolve Identity Angle: "For people who [identity]…" Outcome Angle: Lead with the transformation, not the product Curiosity/Pattern Interrupt: Stop the scroll with an unexpected frame Social Proof Angle: Third-party voice driving credibility Mechanism Angle: Explain the unique "how" behind the result The right angle depends on your audience's awareness level. We map this before testing.

Question 27

What reporting do we get and how transparent is the data?

Accepted Answer

Full transparency — always. You have direct access to your own ad accounts and see the same data we see in real time. On top of live access, you receive: Friday Pulse Reports — weekly performance snapshot with plain-language commentary Monthly Deep Ledger — full revenue attribution broken down by channel, campaign, and creative Creative Performance Logs — every ad ranked by Hook Rate, Hold Rate, CTR, and CPP so you can see exactly which content is driving revenue

Question 28

How many clients do you take on at once?

Accepted Answer

We maintain a deliberately small client roster . Each engagement gets a dedicated strategist, media buyer, and creative lead — not a shared account manager juggling 30 brands. Current capacity is reviewed on the strategy call. If we are at capacity, we will tell you and offer a waitlist position.

Question 29

Do you accept businesses currently scaling toward the $120K milestone?

Accepted Answer

Yes. As long as your revenue is above $80K/mo and your margins are 60% or higher , you qualify for the trajectory. We prioritize efficiency over raw size . A business at $90K with 65% margins is more "Scale-Ready" than a $500K business with low margins. If you are between $80K and $500K, you are exactly where you need to be to begin the climb to $680K/mo.

Question 30

How do you recruit interview participants?

Accepted Answer

We use your existing customer list as the primary source — segmented by cohort (recent buyers, high LTV, churned). For brands with smaller lists, we supplement with: Paid research panels (matched to your demographic) Social media outreach to engaged followers Community forums where your buyers naturally congregate (Reddit, Facebook Groups) Participants receive a small incentive (gift card or discount) for their time.

Question 31

Do you work with UGC creators or only our internal team?

Accepted Answer

Both — and we recommend a mix. Our standard setup: Founder/team content (40%): Builds brand trust and authority UGC creator content (40%): Social proof, variety of faces and voices Product/lifestyle footage (20%): Clean visuals for ads and cutdowns We manage UGC creator sourcing, briefing, and quality control. You approve; we execute.

Question 32

How many ad creatives do you test during a product test?

Accepted Answer

A standard product test sprint includes: 3–4 distinct creative angles (different hooks, different emotional frames) 2–3 offer variants (e.g. free shipping vs. % off vs. bundle) 2 audience segments (broad vs. interest-based) This gives us enough variation to isolate what's working — without burning budget on too many simultaneous experiments.

Question 33

What deliverables do we get from the testing sprint?

Accepted Answer

At the end of every angle testing sprint you receive: A ranked creative performance report with CPM, CTR, Hook Rate, Hold Rate, and CPP for every angle The winning angle brief — a documented framework your team can scale and iterate from A kill report on losing angles — explaining why each failed and what insight it provides Scale recommendations — budget, creative volume, and audience expansion plan for the winner

Question 34

What makes Arlox different from other performance marketing agencies?

Accepted Answer

Three things most agencies don't do: We start with research. Most agencies skip straight to running ads. We spend the first weeks understanding your buyer's exact language before touching a campaign. We build systems you own. When the engagement ends, you keep the SOPs, creative briefs, scripts, and data. You're not renting our playbook — we transfer it. We measure MER, not ROAS. ROAS is a platform metric that inflates in attribution windows. MER (total revenue ÷ total ad spend) is the truth. We optimise for the number that shows up in your bank account.

Question 35

Can we test angles for multiple products at the same time?

Accepted Answer

We recommend one product per sprint for clean data. Running two products simultaneously creates attribution noise — you can't isolate whether the angle or the product drove the result. Once your first product has a validated winning angle, we move immediately to the next. A disciplined sequential process produces faster, more reliable answers than parallel guessing.

Question 36

What kind of products work best on TikTok?

Accepted Answer

Products that perform best share these traits: Visual: The product's benefit can be shown in 3–5 seconds Emotional: It solves a real, relatable frustration Impulse-friendly: AOV between $30–$150 converts best on cold traffic That said, we have also scaled high-AOV products ($300–$800) on TikTok using an education-first, retargeting-heavy funnel. The strategy changes — the platform doesn't.

Question 37

Do you test on Meta, Google, or TikTok?

Accepted Answer

We test on the platform that best matches your product and audience: Meta: Best for visual, lifestyle, and impulse products with a clear demographic TikTok: Best for products that can be demonstrated visually in under 10 seconds Google: Best for products with existing search demand For most e-commerce products, we start with Meta — it has the largest audience pool, the most mature creative testing infrastructure, and the fastest feedback loops.

Question 38

Is Arlox legit, or is this a scam?

Accepted Answer

Arlox is a registered performance marketing agency based in Gurugram, India, operating since 2021. We don't ask you to take our word for it — verify us the same way you'd verify any agency before signing a contract: Read named, verifiable client results on our Case Studies page — no fabricated star ratings. Check our founders' public profiles on Leadership and LinkedIn. Review our Refund Policy and Terms before paying anything. Book a call and ask us anything directly — we don't require upfront long-term lock-in without a trial period. If any agency (including us) can't answer these basic verification points, that's the real red flag — not the price.

Question 39

What exactly is the "Power Pack"? What does it include?

Accepted Answer

The Power Pack is our full Google ecosystem build — not just Shopping ads. It includes: Google Shopping — feed optimization, product segmentation YouTube Shorts (Demand Gen) — 15–20 Shorts/week Google Search — branded + competitor + intent keywords Google Lens — visual search optimization Discover Ads — interest-based placements AI Overviews — content structured to appear in Google's AI answers Performance Max — unified campaign layer across all surfaces Most agencies run 1–2 of these. We run all 7 simultaneously.

Question 40

We're launching a new product. Can you do research before we have customers?

Accepted Answer

Yes — this is actually the highest-leverage use of market research. Pre-launch research lets you: Interview people who have the problem your product solves (using competitor reviews and community forums to recruit) Validate that the problem is painful enough to pay for Identify the exact language to use in launch ads before spending a dollar on media Brands that do this before launching typically achieve 2–3x better cold traffic conversion rates on Day 1.

Question 41

How many Shorts do we need per week to see results?

Accepted Answer

The minimum viable volume for TikTok's algorithm to push your content is 10–15 Shorts/week . Below that, the algorithm doesn't have enough data to optimise distribution. Our standard delivery is 15–20 Shorts/week — enough to test 3–4 hooks simultaneously and compound the winning ones. At scale, brands posting 20+ Shorts/week see organic views compound month over month without additional ad spend.

Question 42

How much does Arlox charge? What are your packages and retainer costs?

Accepted Answer

We don't publish a fixed price list because retainer cost depends on your current ad spend, category, and which service(s) you need (Scientific Angle Testing, Google Ads AI / Power Pack, TikTok Growth Engine, Product Testing, or Market Research). Most engagements are structured as a monthly retainer plus a performance component, so our incentive stays tied to your revenue growth, not just hours worked. The fastest way to get an exact number for your brand is a strategy call — we'll walk through your current MER/CAC and quote a package against that baseline.

Question 43

How do you develop the angles? Do you need input from us?

Accepted Answer

Yes — your input is critical in Week 1. We run a Silent Objections Workshop with your team covering: What your customers say when they hesitate to buy The exact language they use (reviews, DMs, support tickets) What they were doing or feeling the moment they first needed your product From this, we extract 3–5 distinct angles grounded in real buyer psychology — not copywriter guesses.

Question 44

Do you manage the ad account or just consult?

Accepted Answer

We fully manage your Google Ads account. This includes: Campaign builds, structure, and daily optimisation Bid strategy and budget allocation Feed management and product data quality Creative scripting and Shorts production coordination Weekly reporting and monthly deep-dive reviews You retain full ownership of the ad account at all times. We operate as a managed service — not a black box.

Question 45

How is this different from hiring a market research agency?

Accepted Answer

Traditional market research agencies produce reports . We produce ad copy . The output is designed to go directly into your creative briefs, landing pages, and email sequences — not into a PowerPoint that sits in a Google Drive folder. Every insight is tagged to a specific channel, stage, and format.

Question 46

What happens after a product passes the test?

Accepted Answer

A passing product moves into the Scale Phase : Budget is increased 2–3x per week until diminishing returns are identified The winning creative angle is iterated into 10–20 variations A retention and LTV strategy is activated (email, SMS, post-purchase flow) We begin cross-platform expansion — taking the validated angle to a second channel The test told us it works. The scale phase tells us how big it can get.

Question 47

Can you test a product that already has some ad history?

Accepted Answer

Yes — and the history helps. Existing ad data gives us a performance baseline and tells us which creative approaches have already been exhausted. For products with prior ad history, we run a Forensic Audit first — reviewing your historical data to identify what failed and why. This prevents us from repeating mistakes and lets us design a smarter test from the start.

Question 48

What happens after we find the winning angle?

Accepted Answer

Finding the winner is the beginning, not the end. After the sprint: We build a creative scaling plan — 10–20 variations of the winning angle (different hooks, different faces, different formats) We hand you a Creative Brief your in-house team or UGC creators can execute independently We set up a continuous testing loop — so every new creative is benchmarked against the control, and the bar keeps rising One winning angle, systematically scaled, is how brands go from $50K/month to $500K/month in ad spend profitably.

Question 49

Can TikTok work for a brand that sells a high-consideration product?

Accepted Answer

Yes — but the funnel structure changes. For high-consideration products (supplements, skincare, high-AOV fashion): Top of funnel: Education and curiosity-based content — "Did you know…" or "Why [problem] keeps happening to you" Mid funnel: Social proof, before/after, transformation stories Bottom funnel: Direct offer with urgency and guarantee — retargeted to warm viewers The key is patience in the upper funnel. Brands that skip straight to the offer on TikTok always underperform.

Question 50

How often should we run a research sprint?

Accepted Answer

We recommend a full research sprint: Before any new product launch When ROAS drops without a clear media cause — often a messaging problem, not a bidding problem Every 6–9 months for active brands, as buyer language and objections shift with market conditions The brands we work with long-term run research quarterly. It's the highest-leverage, lowest-cost input into their entire growth system.

Question 51

What MER can we realistically expect?

Accepted Answer

MER targets depend on your margins, AOV, and starting point. General benchmarks we target: Months 1–3: Baseline improvement of 25–40% from current MER Months 4–6: 4.5x–5.5x blended MER as creative library matures Month 7+: 5.5x–7x MER with full 7-surface coverage active These are targets, not guarantees. We set a realistic baseline projection during onboarding based on your actual numbers.

Question 52

Where can I read real Arlox reviews or client testimonials?

Accepted Answer

Our most detailed, verifiable reviews live on the Case Studies page — real client results with the numbers behind them, not generic testimonial quotes. We deliberately don't fabricate star ratings anywhere on this site. If you'd rather hear it directly, ask us on a strategy call for a reference introduction to a current client in your category.

Question 53

What are the best Arlox alternatives, and how do you compare to other agencies?

Accepted Answer

There are good performance marketing agencies for D2C fashion brands at every price point — the right choice depends on whether you need a generalist media-buying shop or a team built specifically around fashion/apparel unit economics (MER, CAC, LTV by SKU). Where Arlox differs from most alternatives: we specialize only in fashion/D2C ecommerce, we run structured angle and product testing before scaling spend, and you retain ownership of the scripts/SOPs we build — see "What makes Arlox different" above for the full breakdown.

Question 54

How long before we see a return on investment?

Accepted Answer

Most brands see measurable MER improvement within the first 30 days from feed optimization and early Shorts deployment. A clear ROI picture typically emerges by Month 3. Here's the honest timeline: Days 1–30: Foundation, audit, first wins (feed + 20 Shorts) Days 31–90: MER trending up, creative velocity established Month 4+: Compounding returns as the content library builds Google rewards consistency. The brands that win big are the ones still running Month 8.

Question 55

We've tried Google Ads before and lost money. Why would this be different?

Accepted Answer

The #1 reason brands lose money on Google is running Shopping-only with no Demand Gen layer. Google Shopping captures existing demand — it doesn't create it. The Power Pack fixes this by: Building top-of-funnel awareness via YouTube Shorts and Discover Capturing mid-funnel intent via Search and Lens Converting bottom-of-funnel demand via Shopping and Performance Max A full-funnel system doesn't leak. A Shopping-only setup always does.

Scientific Product Testing

Market Research & Analysis

Google Ads AI (Power Pack)

General & Pricing

TikTok Growth Engine

Scientific Angle Testing

Onboarding & Pricing

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