Scaling Insights23 Articles

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Top Ranking

Why We Paused Meta Ads 48 Hours Before a Major Sale

We paused a client's ads just 48 hours before their biggest sale of the year to rework their offer angle and creative hook, resulting in the best sale weekend they had ever experienced.

Jul 24, 2026 · 2 min read5.4k

Most Liked

Why the Feedback That Stings the Most is Worth Listening To

When a client told us our team was too junior for their complex brand, we didn't get defensive. Learn how tough feedback improved our account allocation process.

Jul 24, 2026 · 2 min read6.7k

Guides

We fired a client for the first time

We fired a client for the first time. The results were solid, but the environment was unsustainable. Here is what happened and why we stayed too long.

Jul 25, 2026 · 2 min read5.2k

Scaling Insights

Your Meta Ad Doesn't Have a Targeting Problem

You scaled a winning ad. Three weeks later the ROAS is gone. You do not have a targeting problem. You have a creative supply problem. Meta shows the same ad to the same audience. Frequency climbs. CPM climbs. CTR falls. The brands that keep scaling feed the algorithm new angles every week.

Jul 27, 2026 · 1 min read6.3k

News

We Sent a Client Our Mistakes in a Spreadsheet. They Asked to Invest More.

A client asked us straight up if they could trust us with their money. We didn't send a deck. We sent every number — wins and mistakes included.

Jul 1, 2026 · 3 min read6.4k

Scaling Insights

Your Bestseller Can Stall Your Meta ROAS

Your bestseller can quietly damage your Meta ad account. A 35% return rate made Meta's algorithm associate the ads with low-quality buyers and throttle reach. ROAS stayed stuck for six weeks. Shifting spend to a lower-return product moved it within three weeks.

Jul 27, 2026 · 1 min read8.1k

Scaling Insights

We Lost a Client in Month 2. Here's What It Cost Us — And What It Built.

The ads were clean. The creatives were being tested. The numbers were moving. We lost them anyway — because we never asked the questions that actually matter before starting.

Jul 4, 2026 · 3 min read2.5k

Scaling Insights

Best Meta Ads Agency for Fashion Brands: What to Ask First

Most Indian performance agencies run the same playbook for SaaS, real estate, and fashion. Fashion needs a different one. Before signing with anyone, ask for a category-specific case study, their weekly creative output, whether they manage the account daily, and what they do about RTO on COD orders. If they can't answer the last one, that's the tell.

Jul 28, 2026 · 2 min read6.1k

Guides

We Told a Client to Spend Less. They Thought We Were Joking.

They wanted to 3x their budget overnight. Two good months, high energy, real momentum. We told them to wait. Here's why — and what happened when they did.

Jul 7, 2026 · 3 min read2.8k

Guides

The Meta Ad Your Founder Hates Is Probably Your Best One

A D2C fashion founder hated the creative. It became their best performing Meta ad with the lowest cost per purchase they had seen. The lesson is separating personal taste from performance data.

Jul 28, 2026 · 2 min read3.9k

News

We Ran 20+ Ads Over 3 Months. Then Told the Client to Pause Everything.

Clicks were coming. Conversions weren't. We kept optimising for three months before we sat down and said it out loud — this isn't a Meta problem.

Jul 22, 2026 · 4 min read3.5k

Most popular

How to Reduce RTO on COD Orders for D2C Fashion Brands

RTO on COD orders is the margin killer nobody talks about. The fix isn't in your shipping partner. It is upstream in your funnel.

Jul 29, 2026 · 2 min read3.7k

Scaling Insights

A ₹500 AOV is not ready for Meta

A ₹500 AOV is not ready for Meta. Cost per purchase in D2C fashion runs between ₹300 and ₹600. That range eats your margin before you reach profit. Come back when the AOV holds above ₹1,000.

Jul 29, 2026 · 3 min read8.1k

Most popular

Arlox Didn't Show Results in Month 1 - And Why That's Actually a Good Sign

30% of brands we work with don't see big numbers in month 1. Here's exactly why - and what we do about it.

Jun 24, 2026 · 3 min read8.6k

Guides

We Overbilled a Client. We Caught It Ourselves. Here's What We Did.

They didn't notice. We did. We brought it up ourselves, issued a partial refund before they asked, and built a system so it never happens quietly again.

Jul 4, 2026 · 3 min read7.3k

Scaling Insights

A Client Told Us to Copy Their Competitor's Ads. We Said No.

"Just do what they're doing. Their ads are literally everywhere." We understood the instinct. We still said no. Here's what we did instead — and what the numbers looked like after.

Jul 23, 2026 · 3 min read3.7k

Scaling Insights

She Lost 38% Sales in Month 1 With Arlox.

Sales dropped 38% in her first month with us. Month 3 she beat her best-ever month by ₹9 lakhs. Here's what actually happened in between.

Jun 25, 2026 · 3 min read8.0k

Scaling Insights

A Client Said Our Ads Looked Cheap.

A fashion founder wanted to replace our lowest cost-per-purchase creatives because they looked cheap. We didn't cave. We walked her through the numbers instead.

Jul 10, 2026 · 3 min read5.9k

Most popular

We Delivered Their Best Month Ever. They Fired Us the Next Month.

Best ROAS they'd ever seen. CAC at an all-time low. Revenue up. Then — "we think we can handle this internally now." Two months later they were back.

Jul 22, 2026 · 3 min read6.2k

Guides

A Client Wanted to Go All In on Rakhi Ads. We Told Them to Spend Less.

Three weeks before Rakhi, a founder wanted to 3x budget. We could see CTR dropping week on week and 4 creatives in the pipeline. We said wait. Here's what happened.

Jul 24, 2026 · 3 min read5.4k

Scaling Insights

We Got a 1 Star Review. Here's the Full Picture.

A client left 6 weeks in and posted that we overpromised and underdelivered. We had every recommendation documented. We still chose not to post it publicly. Here's what we took from it instead.

Jul 23, 2026 · 3 min read1.9k

Most popular

A Client Asked If We Could Guarantee ROAS. We Said No.

"Can you guarantee 3x ROAS by month 3?" No. And any agency that says yes is either lying or planning to massage the attribution later. Here's what we said instead — and why she signed with us anyway.

Jul 23, 2026 · 3 min read6.0k

Scaling Insights

Your Product Has a Technical Story. Lead With the Angle, Not the Specs.

When your product has a tech angle, the instinct is to lead with specs. That instinct tanks Hook Rate at 3 seconds. Lead with the outcome or the identity. Let the mechanism do its job in the background.

Jul 24, 2026 · 1 min read6.8k