Maximizing Conversion Rates for Your Fashion E-commerce Brand: Tips for Improving Shopping Cart and Checkout Experience
Are you tired of watching your potential customers add items to their cart, only to abandon them at the last minute?
Dear Brand Owner, You're not alone - an astonishing 69% of online shoppers do the same.
But what if we told you that there are simple, actionable steps you can take to turn those abandoned carts into completed purchases?
In this article, we'll explore the top reasons for cart abandonment and provide proven strategies for maximizing conversion rates and improving the shopping cart and checkout experience for your fashion e-commerce brand. Whether you're a small brand owner or a marketing manager for a larger fashion brand, the information in this article will help you boost sales and take your fashion ecom biz to next level.
So, if you're ready to turn your abandoned carts into completed purchases, keep reading.
The few reasons which are in our control, why people abandon cart includes
- price comparisons,
- lack of free shipping,
- Saving items for later (especially on mobile, lack of urgency),
- confusion, and distractions in checkout process.
However, there are several strategies you can implement to help reduce cart abandonment and improve your conversion rates.
Cart Abandonment Emails
One of the most effective ways to combat cart abandonment is by sending cart abandonment emails. These emails should be sent as soon as possible after the customer has left the cart, as the likelihood of them making a purchase decreases over time.
Additionally, it is recommended to send 2-3 emails, NO "5 EMAILS!" with the last one offering an incentive such as a coupon code or gift.
Add Urgency to Your Cart
Adding a sense of urgency to your cart can also help to increase conversions. This can be done by using apps such as Shopify's Conversion app, which allows you to add a countdown timer to your cart. Another option is to use a Facebook Messenger remarking app, which allows you to reach out to customers who have abandoned their cart via messenger with countdown offer.
There are various tools available that can help make the checkout process much more convenient
Ghost Monitor App
Another useful tool for reducing cart abandonment is the Ghost Monitor app. This app allows you to track customer behavior on your website, such as how long they spend on a particular page or how many items they add to their cart. This information can then be used to create targeted campaigns and offers to help convert those customers.
Ensuring that you have a variety of payment options available can also help to increase conversions. This includes adding PayPal as a payment option, as many customers prefer this method. Additionally, it is important to test the checkout page and the drawer to see which one has a higher conversion rate.
Most visitors to your website will not make a purchase, sign up or return, so it is important to use Facebook retargeting to reach them with a relevant offer. Dynamic product catalog ads can be an effective way to do this, as they allow you to target specific grodups of customers based on their behavior on your website.
In order to maximize conversions on the checkout page, it is important to consider your brand, UI and story you are telling through your visuals.
One of the really effective strategies is to offer a money-back guarantee (Works well if you brand is gaining ground in the market), which can help to reverse the risk for the customer.
Additionally, It has shown time and time again adding a couple of trust badges to your checkout page can increase conversions by 26%, and a longer duration guarantee can increase conversions even more. Trust badges can also be added to the checkout page to increase customer confidence in your brand. (I know it's kind useless, but it seems to work, maybe in future when market will be more sophisticated, we won't have to add stupid badges to increase trust, buts that whats working now, SO USE IT! )
It is also important to remove friction from the checkout process by removing unnecessary fields, stuff or lines.
Moving from a 3-field form to a 1-field form can increase conversions by up to 35%.
Finally, adding testimonials to your checkout page can improve conversions by up to 21%. Make sure they look aesthetic as well. If you are doing rookie numbers, unaethetic testimonial, raw ones seem to work better for you.
In conclusion, cart abandonment is a common issue for e-commerce businesses, but by implementing the strategies discussedhere, you can help to reduce cart abandonment and increase conversions.
From cart abandonment emails, to adding urgency to your cart, to optimizing your checkout process, there are a variety of strategies you can use to help improve your e-commerce business.
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