KASYA - From ₹28.80Lakh to ₹1.057Crore ARR In 3 Months

Founded by Varun and Harleen, Kasya is an ethnic wear brand that draws inspiration from the rich heritage of India. Their goal is to create clothing that not only looks beautiful but also tells a story.

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Varun is a detailed oriented personality and he is highly productive while managing a big team at his factory in Jaipur.  He oversees a large team and ensures that work is completed efficiently.

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The biggest reason Varun wants to scale Kasya is so he won't have to rely on other marketplaces and pay them high commissions not being in 100% control of his dreams. Growing his D2C brand gave him more control and flexibility. Plus, he enjoys the process of learning and growing.

Varun taught himself how to do paid ads through various courses online and was achieving good ROAS on his own. 

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But after some time, he noticed that his ROAS had dropped significantly, cost per acquiring a new customer was going above the revenue. Eventually, he decided to turn off paid ads.

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He didn't know the exact reason why it happened, so reached out the Arlox and scheduled a consultation call.

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On the consultation call, Arlox helped him isolate the bottleneck in Kasya’s sales funnel.

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Arlox helped Varun to create a new set of audiences for his bestselling apparel. 

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Kasya decided to work with Arlox.

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Arlox has been a fantastic partner for Varun from day one! Kasya team started getting orders from the get-go, and Arlox helped Varun increase the overall AOV and LTV of customers by selling combos, upselling & cross-selling products. 

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At one point, Varun got even out of stock for his bestsellers due to a surge in demand from his online store - but that's only because business was going so well! 

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Arlox increased his budget by 5 times more than the previous ad spends within a couple of weeks and his revenues went off the roof. 

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Within a few weeks, Varun started hitting 6-figures in revenue while working with Arlox - Congratulations to Varun, the Arlox team, and all of these advertising platforms!