GlamZei - ₹0 to ₹1.443Crore ARR in 6 Months

Ridhi and Parth are the founders of GlamZei, a 100% organic cotton brand. Their team has a wealth of knowledge about product design, as they have been in the manufacturing business for over a decade. Ridhi and Parth are highly driven entrepreneurs, and they've been working hard to make their brands successful. 

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They've been talking to their customers and getting feedback from them constantly. They are fast learners, and their team adapts quickly. This commitment to listening to customer feedback is what sets GlamZei apart from other brands in the market. 

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They wanted to start and build their online empire to ₹3,00,00,000 ARR within a year or two.

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There was still no proof-of-concept with online sales and they didn't any past knowledge about the eCommerce business model.

The website was not conversion rate optimized nor they had any expertise in doing Facebook ads. 

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Finding the right advertising agency was proving to be more difficult than they thought. They had already spoken with over 30 different agencies and countless freelancers before finding Arlox. They found out that the website conversion rate was low, and they weren't sure if paid ads were even a viable option for them for growing. 

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When Arlox onboarded Glamzei, they committed themselves to doing everything they can to make it work.

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In the first hypothesis, Arlox concluded that their website needs to optimized before we can even think about running ads.

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A couple of days after suggesting some changes to their website, they quickly made everything happen. We love working with clients like that! We love it when our clients are open to learning and willing to take action quickly.

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Arlox designed a sales generation system for them. Their conversion rates were still lower than the industry standards.

Nonetheless, the Arlox team helped them to optimize their landing pages, collection pages, and product pages. 

They did a lot of hard work as well, Conversion rates doubled and even tripled after implementing the changes suggested by Arlox.

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Within a couple of months of working with Arlox, they were able to see a significant increase in conversion rates and were finally able to make online sales a reality.

They started getting consistent orders and customers are also very genuine. 

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Proof of concept achieved!

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Now, they've ventured into the plus-size segment which is doing amazingly well for them. 

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Arlox has launched scientific ad campaigns for them. And our ads are getting more than 4x ROAS on certain days and weeks. 

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Finally, within 6 months of working with Arlox, they started making ₹12,00,000/month+ in sales. 

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EDIT: They are still very committed and are still motivated to make their vision a reality. I think they will hit ₹4 to ₹5Crore ARR with Arlox very soon. We are extremely proud and honored to be working with such driven founders.

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