Dennis Goyal

Dennis is the driving force behind Arlox's growth strategy and brand relationships. As Co-Founder & CMO, he works closely with brands to translate performance data into scalable revenue systems. His core expertise lies in sales psychology, performance marketing strategy, and funnel optimization.

Before Arlox, Dennis experimented deeply with his family's wood business and pursued a path in the Indian Army. A Civil Engineering graduate with a love for mathematics and physics, he sharpened his resilience by consistently taking ownership of high-stakes responsibilities and navigating unfamiliar environments alone.

He plays a critical role in owning brand revenue growth, having helped scale multiple brands to consistent monthly revenues above $100K.

Dennis brings a distinct advantage to the boardroom: the ability to stay calm and analytical during high-pressure situations. This allows him to help brands focus on measurable, long-term outcomes rather than chasing short-term wins. He is motivated by the freedom to build systems that actually compound results.

Outside of high-energy execution, Dennis prioritizes balance. He enjoys long beach runs, CrossFit, yoga, and experimenting with disciplined routines like dopamine detoxes and minimalist living.

Whether he is exploring new places in Bali, cooking simple meals, or disconnecting for a quiet weekend, his personal life helps him reset and stay mentally sharp for the business.