Lezat - -$20.45K to 1.284Million ARR in 3 Months

Jaleh is a successful businesswoman and the founder of Lezat Store. She has been running a vertically integrated business in LA, California for many years.

Jaleh has great knowledge of fashion trends, product development, and supply chain. She came up with a great concept of sustainable activewear, made in the USA with premium fabrics.

Lezat's sustainable activewear is the perfect choice for anyone looking to live a more sustainable lifestyle. The fabric is made from recycled plastic, so it's environmentally friendly and helps reduce waste. Plus, the clothes are made in the USA with premium fabrics, so they're high quality and durable.

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She hoped to increase her online sales up to $100,000 per month.

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She was working with an agency but also had an in-house person for creating & managing ads. However, she wasn't making any money from Facebook and Instagram ads. 

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She was losing money like a waterfall on paid ads, and there was no concrete tracking mechanism in place to accurately figure out how much was being spent to make how much. She wasn't even able to recover her ad spends within 30 days and she was very frustrated due to that.

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She wanted an immediate solution to fix the issues with the ads or She was going to shut it down immediately.

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She got in touch with Arlox through Instagram. Arlox spotted that their campaigns needed to target the right audiences and there needed to be a system for tracking, optimizing, and scaling ads on daily basis. 

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Arlox implemented their scientific advertising strategies, spotted multiple bottlenecks in campaigns and narrowed down the demographics, and scaled the ad spends on top-selling products. 

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Arlox's scientific advertising strategies paid off - Lezat was able to create high-converting lookalike audiences, and retargeting campaigns quickly.

Their online orders became consistent and they started hitting $3K - $5K/day sales from her new brand. 

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Lezat started tracking daily ad spends in a spreadsheet daily as we were scaling aggressively from the start. She felt comfortable knowing how much was being spent every day to generate how much.

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Arlox was able to help them from losing $10k to $20k per month to making $100K/per month within three months. They were able to do this by optimizing their campaigns & restructuring their methods.

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