Ron is the founder of Lamp & Shade Solutions. He has been in the lighting business for a very long time, and his customers love his products. Ron is a highly passionate human being, and at 80+ years old, he still runs his store in New York City.
Maby and Mabi have been working with Ron for a while now, and they have helped him to grow his online eCommerce business through organic ranking and SEO.
However, they haven't been successful in generating a consistent stream of revenue and profits using Facebook and Instagram ads.
But the company's revenues were meager and sales were inconsistent. They didn't know the issues. They tried switching themes multiple times; they were still looking for something to come out fruitful online. Due to a lack of expertise with paid ads and unsuccess with other businesses, they weren't sure about doing paid ads for this brand.
It seemed riskier than it’s worth.
They decided to do a survey to see if their pain points were cleared up.
After seeing the great success of Oriental Lamp Shades with Arlox. Ron, Maby & Mabi decided to run ads with the help of Arlox. Arlox did a great job for Oriental lamp shades so it was easier to trust Arlox when Arlox promised that they can scale this Brand as well.
We found out that there were too many undesirable products, and even Mabi was lost.
Arlox doubled down on scientific dynamic ads and lookalikes, which helped the brand to pass through the broad product testing in ads, with less budget.
We doubled down on the profitable products that were showing positive positive returns using third-party tracking tools (We call it the Madden-Jobs Approach.
(Keep things simple, cut down the excess fat, and refocus on what's working)
Things accomplished so far with Lamp Shade Solution.
.png)
