The purpose of marketing is to create and feed an interest in the market for your product or services, however the purpose of advertising is to inform as many potential customers about your products as possible, so we could channel the mass desire into your products. Facebook and instagram are currently the most cost effective platform for both marketing as well as advertising.
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One of the most important pieces of great marketing is running retargeting ads, these are not those typical ads with the intention of immediate conversion, these helps to remind the potential customer, hey there we exist and are there to solve specifc problem or deisire. So whenever the customer is ready to spend money. They magically thinks of you first!
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These are the most engaging pieces of content you could put out, and a good video ad can deliver consist performance for years without intervention. your customers can learn everything they need to know and you could visually demonstrate your advantages and while knocking down objection they might have,
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