Esha has been running a great artisanal wear and handcrafted brand. Esha graduated from the premier design institute in India, the National Institute of Fashion Technology (New Delhi) honed her expertise by acquiring experience with industry stalwarts like Rohit Bal, Manish Arora and, Shyamal & Bhumika.
She is a well-known designer in India and she has been in the business for a while now. Her primary source of income used to be events, exhibitions, and offline orders.
She has been doing events in Paris, Dubai, Uk. However, with changing times, Esha is seeing a shift in how people are buying clothes.
More and more people are buying online and she needs to shift her focus to online sales.
She wanted to make ₹10,00,000/month from her website so won't be fully relying on the events and exhibitions.
COVID hit Esha's business badly as the events and exhibitions were not happening anymore. She wanted a reliable source of income so she decided to move online. She built a Shopify website and started working with freelancers. She was getting a few sales here and there, but it wasn't enough to cover her costs, let alone make a profit. She wasn't happy with the performance.
She was worried and confused and started looking for a reliable agency to help her grow her business.
And that’s when Esha got in touch with the Arlox team. Arlox assured Esha confidence that she can achieve her targets easily as she already has a proven product market fit.
We figured out the audiences for her products and started targeting them on all major platforms. Within a couple of weeks, Arlox had an online proof-of-concept with her designs at high ticket prices.
Customers started reaching out to her through ads. She started getting daily orders and a lot of inquiries. Customers were very genuine and they got highly interested in her products.
Arlox even went above and beyond to find specific demographics in the middle east, where there was an exploitable gap for artisanal products. We started targeting business owners and boutiques in the middle east.
She was not only getting direct customers but she started getting bulk orders as well."
She got super excited with the performance and response that she was getting from the ads.