Akanksha is the founder of this premium handcrafted jewelery store. After quitting her corporate job, she decided to pursue her passion and become an entrepreneur.
She started Bauble Love with one fundamental belief that materialism can be good when done right.
Based on the idea that the things we accumulate during our lifetime are the things that are most dear to us, they should be things that bring us joy and add value to our life.
All of their pieces are handmade in small batches on a rotation schedule.
She wanted to scale her business from ₹1,50,00,000 to ₹2,00,00,000 in annual recurring revenue.
She was well aware of the potential of paid ads but didn't had the time to learn and do it herself. She just wanted a partner she could trust to handle that side of things for her, so she could focus on things she loved to do.
She got in touch with the Arlox team through LinkedIn. Arlox assured Akanksha that she could scale her business to her desired goals as per her previous sales records and product acceptance by her customers.
Arlox and Akanksha together came up with a creative and content strategy. She was open to feedback learning.
She already has certain insights about her target audience and she gave all the necessary information to the Arlox team.
In our first hypothesis, Arlox created scientific ad campaigns with a focus on premium-priced jewelery. We were targeting two rabbits with one arrow, doubling the AOV & targeting new audiences.
With the immediate traction that she got from ads, she decided to increase her ad spending as well and aimed for her target figures.
Within a few months, Arlox established a strong proof of concept for niche jewellery and helped her surpass ₹12 lakh/month revenue figures, essentially doubling her business.
Seeing this immediate traction, she decided to increase her ad spending in order to reach her target revenue figures. In a few short months, Arlox had successfully established a strong proof of concept for niche jewellery and doubled her business revenue.