First 5 Mins: Introduction and Welcome
Arlox getting access to all the essential:
- Shopify
- Meta business, ad accounts, Facebook pages etc
- Google Analytics
- Etc
Arlox team performing checks & sharing best practices about:
- Meta business manager - address, domain verification etc
- Two factor authentication, pixels, fb pages etc
- Checking or applying and explaining Monthly invoicing
- Arlox explaining the controllable and uncontrollable risks candidly.
- Risks of preferred payment method for Meta especially for India imposed by Meta.
Client getting access to the following:
- Slack
- KPI Tracking sheet.
- Official Figma Board
- How to approve ads
Brainstorming Session (Google doc)
- Present the overall objectives and goals.
- Discussing the specific expectations from both the agency and the brand.
- Clarify any controllable and uncontrollable constraints, timelines, or budget considerations.
- Discussing bestseller's, best way to represent them, where to focus on?
- Making a plan to maximise the Revenue fast in next couple of months?
Action Plan and Responsibilities (Accountability)
- Define specific action steps, timelines, and milestones for the campaign.
- Assign responsibilities to team members from both the agency and the brand.
- Summarise the key points and decisions made during the meeting in a Google Doc
General QnA, Getting to know & building trust.
- Schedule the next Re-alignement Meeting in 14 days.